Leonidaschocolates.ca - A Leonidas Chocolate Store
about Leonidas

A century of freshness, generosity and tradition

Today, Leonidas is a world-renowned chocolate maker, selling over 100 different kinds of Belgian chocolate through 1,400 outlets around the world. Yet the beliefs that first inspired the company nearly one hundred years ago are as strong as ever.


Freshness

Leonidas guarantees the freshness and quality of its chocolates. They are always made according to traditional methods, using only the finest ingredients. 100% pure cocoa butter for the coating. Natural ingredients like fresh butter, fresh cream. And delicacies such as hazelnuts from Turkey, Morello cherries from the Périgord, almonds from Italy and walnuts from Grenoble. In short, the finest ingredients the world has to offer. We have also made use of the latest technology to guarantee that freshness, quality and safety even further. Leonidas has introduced the Hazard Analysis and Critical Control Points system.


Generosity

Life is full of occasions to show your generosity by thinking of someone else. Whether it's a birthday, a party, dinner with friends, a romantic evening out or simply a gesture of thanks, they just keep popping up. Times when you want to show someone how much you love or appreciate them. Or moments you want to surprise, congratulate or simply spoil someone for no special reason at all. Whether the occasion's big or small, Leonidas chocolates make the perfect gift. The Leonidas slogan sums it all up: "Just think of someone".


Tradition

Our founder, Leonidas Kestekides, built his company around strong principles. Today, we defend those principles with pride - which is why we are so passionate about chocolate and will never compromise our long-standing tradition of total quality.

Tradition and quality in a modern setting Although tradition is one of our core values, Leonidas often manages to surprise the market with innovative new products and flavours. Leonidas shops offer customers the best of both worlds. They can watch their chocolates being freshly packed into colourful gift boxes or bright gold ballotins in a fresh, modern environment.

1910

The young Greek Leonidas Kestekides, confectioner in the US since the early 1900s, attends the 1910 World Fair in Brussels and the 1913 World Fair in Ghent as a member of the Greek delegation from the United States. He is awarded the bronze medal and the gold medal, respectively, for his chocolate confectionery and his patisserie.


1935

In 1935, the founder’s nephew Basile Kestekides takes up the torch and incorporates the logo of an effigy of the king of Sparta, Leonidas, in honour of his uncle. The master-confectioner sells his freshly made chocolates from the open window of his shop in Boulevard Anspach, the goods displayed in the shop window where passers-by can see them. The revolutionary concept of what came to be known as the ‘guillotine-window’ shop is an immediate success.


1970

The family-run company refines and creates its recipes for a clientele that by now has expanded far beyond Belgian borders. Leonidas’ expansion is seamless as the company remains vigilant and continues to guarantee freshness in the products it sells to its customers.


present

Today, the name Leonidas has come to stand for the quintessential Belgian chocolate. To the Belgians certainly, but also to chocolate gourmets and gourmands all over the world, who are enjoying the Belgian Leonidas chocolates across the five continents. Leonidas chocolates are on sale in 1,400 sales outlets, from Paris to Rome, from Sydney to Tokyo, from Brussels to New York…